The first wave, which Puma pioneered, was device-to-device synchronization, trying to support as many different PC applications as possible,

I don't think there's any way of slowing down these things until there's some way for consumers to authenticate where e-mail comes from,

It helps if you've got some strong brands. The technology, at $350 or more, depends on the content that's already out there.

In the weeks leading up to the Super Bowl, there's a lot of promotions.

It's really the networks that are the bottleneck at this point, ... the digital networks are not really built up yet.

It's a new way of reaching viewers and an opportunity to drive incremental revenue networks wouldn't have had otherwise.

It's a continuation of the strategy that they've had for some time.

There's still a lot of green field left in the marketplace. ... We saw some decent sales movement during the holiday season of players priced in that range or lower.

Disney is already an early supporter of Apple's video efforts.

At this point, the state of the online media market is immature enough that they are still a physical goods company and a company that is driven by great engineering and integration. They are still deriving the majority of their revenue from the hardware. I don't think the content is driving the hardware, yet.